How do public sector organisations hire for social media talent?

Most organisations wouldn't hire unskilled people to manage their financial accounts.

They wouldn't (normally) allow untrained staff to respond to customer phone calls or be interviewed on a television chat program.

However how much experience and training do they expect their social media leads to have before they begin commenting online publicly?




That is - if they allow them to comment online at all. Whether they hire social media leads with experience or not, do they give them the tools to succeed?